The annual website check: 12 points for January
Annual website check for small businesses: 12 practical points for content, legal basics, SEO, security, accessibility and enquiries.
Archive – Page 2
All guide articles and trend radar issues, ordered by publication date. Page 2 of 5.
September 2026
Trend Radar Week 39/2026: AI searches more locally
This week: Google Search and structured data, AI in German companies, privacy lawsuits and pressure in German e-commerce.
Website analytics without a cookie banner: measure in a privacy-friendly way
Privacy-friendly website analytics for small businesses: what you can measure without a cookie banner, where the limits are and how Plausible helps.
Driving school website: reach the next generation
How driving schools win young learners and parents online: structure, prices, registration, Google visibility, reviews and privacy.
Backlinks for Local Businesses: Safe Ways to Build Authority
How local businesses can build trustworthy backlinks, avoid risky link spam and strengthen their authority step by step.
info@your-company.de: Why a Business Email Address Matters
Why yourname@your-company.de matters: trust, domain ownership, deliverability, security and a clean setup for small businesses.
Website Launch: The Checklist Before Going Live
Before going live: check content, legal pages, SEO, forms, SSL, mobile performance and tracking with this practical website launch checklist.
Using Customer Reviews Correctly — on Your Website and Google
How small businesses use customer reviews on their website and Google: placement, legal basics, privacy and a simple review process.
Website for cleaning companies: win B2B jobs through Google
How cleaning companies win B2B enquiries via Google: website structure, service pages, trust signals, quote forms and local visibility.
Titles and meta descriptions: small texts with a big impact on clicks
How to write page titles and meta descriptions that make Google snippets clearer and improve clicks for small businesses.
Trend Radar Week 38/2026: Google strengthens publisher profiles
This week: Google Search Profiles, AI crawlers at Cloudflare, the Hugging Face hack and AI adoption in German companies.
Website for founders: a launch checklist without a big budget
Website checklist for founders in Germany: domain, content, legal pages, budget, SEO basics and go-live checks without wasting money.
Web design trends 2026: what small businesses actually need
An honest look at web design trends 2026: what small businesses need, what is optional and which gimmicks waste budget.
Online shop: when e-commerce starts to make sense for small retailers
When e-commerce pays off for small retailers: costs, margins, legal duties, logistics, alternatives and a practical decision framework.
Website for moving companies: offers instead of price comparison portals
Direct enquiries instead of price portals: how moving companies win more jobs with a clear website, local Google visibility and trust.
Website structure: why page architecture affects your rankings
Website structure for SEO: how clear pages, internal links and clean URLs improve rankings and enquiries for small businesses.
Relaunch or rebuild: when your old website is still worth saving
Relaunch or new website? A practical guide for small businesses deciding when repair is enough and when rebuilding is smarter.
Test PageSpeed yourself: free tools explained clearly
Test PageSpeed yourself: free tools, the metrics that matter and how small businesses should interpret speed reports.
Trend Radar Week 37/2026: security becomes reportable
This week: CRA reporting duties, Google site reputation policy, AI misuse and choosing AI providers for German SMEs.
Landing page vs website: differences and best use cases
Landing page or full website? A practical comparison for small businesses: use cases, costs, SEO, Google Ads and legal basics.
Website for photographers: a portfolio that brings enquiries
Portfolio, pricing, trust and enquiries: what a professional photographer website in Germany should achieve today.
Improve Google Maps Rankings: The Local 3-Pack Explained
Improve your Google Maps ranking: how the local 3-pack works with relevance, distance, prominence, reviews and website signals.
Website in 5–10 working days: how a professional project works
How a professional website can go live in 5–10 working days: briefing, structure, content, feedback, technical checks and launch.
10 common website mistakes small businesses make — with self-check
10 common website mistakes small businesses make: a practical self-check for trust, GDPR, Google visibility, mobile users and enquiries.