DSGVO-konformes Kontaktformular: Die 5 Anforderungen
Kontaktformular und DSGVO: Was kleine Unternehmen beachten müssen — Datensparsamkeit, SSL, Hinweistext, AV-Vertrag und Spam-Schutz.
Archive – Page 5
All guide articles and trend radar issues, ordered by publication date. Page 5 of 5.
July 2026
Website für Steuerberater: Seriosität, die Mandanten gewinnt
Website für Steuerberater und Kanzleien: Struktur, Vertrauen, DSGVO, lokale Sichtbarkeit und Inhalte, die passende Mandanten anziehen.
Wie lange dauert SEO? Realistische Zeitrahmen ohne Märchen
Wie lange dauert SEO wirklich? Realistische Erwartungen für kleine Unternehmen: Indexierung, erste Rankings, lokale Sichtbarkeit und laufende Arbeit.
Webdesign-Agentur, Freelancer oder Abo-Modell — was passt?
Agentur, Freelancer oder Website-Abo? Entscheidungshilfe zu Kosten, Betreuung, Risiko, Tempo und Verantwortung für kleine Unternehmen.
Website Hacked? First Aid and Prevention
Website hacked — what now? Immediate steps, cleanup, the 72-hour GDPR notification duty, removing Google warnings and effective prevention for small businesses.
WhatsApp Business on Your Website: Meet Customers Where They Are
How to add WhatsApp Business to your website: click-to-chat link, button and QR code, GDPR pitfalls to avoid, and processes that turn chats into inquiries.
Cookie Banners: When You Really Need One — and When You Don’t
When a website in Germany really needs a cookie banner, when it can do without one, and what a compliant banner must look like. A plain-language guide for SMEs.
Trend Radar Week 29/2026: GDPR Exemption, Unindexed AI Content and Apple’s Trades Ban
This week: Germany pushes to exempt SMEs from the GDPR, Google explains why AI content often never gets indexed, and Apple bans home-service ads from Maps.
Websites for Beauty Studios: A Premium Presence That Gets Bookings
What belongs on a beauty studio website? Treatments, prices, trust signals and online booking — a practical guide for salons in Germany with honest costs.
Optimising Your Google Business Profile: Step-by-Step Guide
Optimise your Google Business Profile in 4 steps: verify, complete your data, use photos and reviews. How small businesses reach the local map pack.
Website Subscription vs. DIY Site Builder: The Honest Comparison
Website subscription or DIY builder like Wix and Jimdo? An honest comparison for small businesses: real costs, your time, SEO and legal responsibility.
Backups: The Insurance Nobody Thinks About
Hacks, failed updates, server outages: without a backup, every incident becomes existential. What to back up, how often — and why the 3-2-1 rule matters.
Online Appointment Booking: Does It Pay Off for Small Businesses?
Does online booking pay off for small service businesses? A realistic cost calculation, no-show statistics, pricing and the most common objections — answered honestly.
The Privacy Policy (Datenschutzerklärung): Required Content, Explained Simply
What a GDPR-compliant privacy policy for a German website must contain, which mistakes trigger warning letters, and when a generator is enough. A plain guide for SMEs.
Websites for Hair Salons: From the Price List to Online Booking
What belongs on a hair salon website? Price list, gallery, online booking and local visibility — a practical guide for salons in Germany with honest costs.
Local SEO: How to Get Found in Your City
Local SEO explained in plain terms: Google Business Profile, reviews, local keywords and consistent business data. A practical guide for small businesses.
Renting or Buying a Website: What Pays Off for Small Businesses?
Rent or buy your business website? A 5-year cost comparison, ownership questions and contract pitfalls — an honest guide for small businesses with real numbers.
Website Maintenance: What Happens When Nobody Takes Care
No updates, no backups, no monitoring: what happens to a website when nobody takes care of it — and which maintenance tasks actually matter.
The Impressum: What It Must Contain — and What Gets Expensive
What must appear in a German website Impressum (legal notice), who needs one, and which mistakes trigger costly warning letters. A plain-language guide.
More Inquiries From Your Website: 9 Levers That Work Immediately
Your website gets visitors but hardly any inquiries? 9 concrete levers — from call-to-action to load time — small businesses can implement right away.
Trend Radar Week 28/2026: Social Posts, Spam Update and Shaky Data Transfers
This week: Search Console adds platform properties for social posts, Google completes its June spam update, and a US ruling shakes EU-US data transfers.
Websites for Skilled Trades Businesses: The Complete Guide
What belongs on a tradesperson’s website, what it should cost and how it wins enquiries. The complete guide for trade businesses — no tech jargon.
Getting on Page One of Google: What Small Businesses Can Actually Do
How do small businesses get onto the first page of Google? Realistic measures, honest timelines and the traps that waste money — no SEO fairy tales.
How Much Does a Website Cost in 2026? An Honest Price Guide for Small Businesses
What does a website really cost in 2026? Agency, freelancer, site builder and subscription models compared honestly — including the hidden running costs.